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An Organized
Approach
Content marketing struggles? You're not alone. We help ditch the chaos & craft a strategy to attract, engage & convert ideal customers. Grow your business with a content marketing engine!
We'll guide you through understanding your ideal customer, mapping their journey, and building a content strategy that attracts, engages, and converts them into loyal brand advocates.
The result? A content marketing tool that fuels your business growth.
Define Your Customer
Ever feel like you're shouting into the void? It's because one-size-fits-all marketing doesn't work. We develop a user persona to understand your ideal customer's needs, challenges, and online behavior. This persona becomes your guiding light, ensuring every piece of content speaks directly to their needs, wants, and aspirations.
Map Out Your Customer Journey
Marketing isn't a one-time event; it's a journey your customers take with your brand. We'll help you map this journey, identifying every touchpoint—from initial awareness to loyal advocacy. This roadmap ensures your content library caters to each stage, guiding them seamlessly towards your goals.
Build Your Content Strategy
Now comes the fun part! We build a custom content strategy packed with targeted content that educates, engages, and ultimately converts your ideal customer. From blog posts and social media content to email newsletters, we ensure your library is packed with high-quality, strategically-placed content that gets results.
Clients
Lucy’s Journey
Master your systems. Unleash your potential.
I'm a behind-the-scenes marketing expert who helps small businesses get the most out of their content. I build organized content collections that answer your ideal customer's questions at every step.
Upcoming Workshops
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Success Stories
Lucy is a pleasure to work with. She is very knowledgeable in her position and a team player. Going above and beyond on all of her projects. Lucky to have her on your team!
Tina Finnegan, Avanos Medical
Lucy went above and beyond in generating creative content around our media assets, proving highly adept at synthesizing and extracting relevant information to maximize social media impact and traffic, across various channels including video. ... I highly recommend her.
Karim Samra, The Hult Prize
[Lucy] is diligent and detail oriented enough to support large scale projects, while also being creative and inquisitive ... On top of all of that she is as a very pleasant person to work with and I would recommend her as a professional to anyone...
Matthew Kenkel, Avanos Medical